Mi Band 3: A Design Masterpiece

Unveiling Xiaomi's Award-Winning Packaging for the Mi Band 3

The Mi Band 3 packaging is a testament to Xiaomi's innovative approach to design. The packaging draws inspiration from the athletics track, using a simple figure of '3' as the visual point, surrounded by a pattern that extends over the entire package. This design emphasizes the youth and energy associated with the product's target market, conveying the dynamism of sports through simple lines.

What sets the Mi Band 3 apart is its unique approach to packaging. Despite being a low-profile product, the packaging is designed to stand out on the shelves, with a uniform design across the series and rich colors to attract consumer attention. This approach creates new possibilities for display in an offline setting, demonstrating that even low-profit products can have outstanding design.

The packaging was realized using paper die cut and folded into a box, a testament to Xiaomi's commitment to sustainable design practices. The dimensions of the packaging are 108mm in height, 75mm in length, and 32mm in width, making it compact and easy to display.

The design process was a collaborative effort, with Lu Chen serving as the design director, Jiangpeng Su as the packaging designer, and Zhizhuang Song as the packaging structure designer. The project started in July 2018 in Beijing, China, and was completed in May 2019.

The Mi Band 3 packaging design faced several challenges, primarily due to the product's low retail price of 22.22 Euro in China and a limited overall packaging budget of about 0.6 Euro. Despite these constraints, the design team managed to create an attractive and distinctive packaging design that stands out on the shelves.

In conclusion, Xiaomi's Mi Band 3 packaging design is a shining example of how innovative design can transform even low-profile products into something remarkable. The design's success is evident in its receipt of the Silver A' Packaging Design Award in 2020, a prestigious accolade that recognizes top-of-the-line, creative, and professionally remarkable designs.